An immersive digital experience for an iconic seed brand.
Pioneer is one of most iconic agricultural brands in America. With a younger generation now taking over the farm the brand needed to change their perception of being “grandpa’s seed brand”. We designed a fully immersive digital experience to communicate the innovation and R&D happening in the pioneer genetics labs and test plots. The site created buzz internally at Pioneer and in the industry itself.
An award winning idea that started with a piece of paper and a pencil.
Winner of the Awwwards Site of the Year 2020 & FWA Site of the Month June 2020.
Made in collaboration with the fine folks at Resn.