The fully custom wood box was delivered to CMO's around the world via courier. Each box included a video player that autoplayed a custom movie when the drawer is pulled out and light hits a sensor. The interior lid opens up to reveal a screen printed, transparent plexiglass letter from The Bucks president, Peter Feigin. Under the letter is a custom branded Freak1 and a patch sewn on to a Bucks Jersey.
We created an alt version of the presentation that was more appropriate for in-person meeting experience. The contents were similar sans the video component.
Each potential sponsor received a custom designed Nike Freak1 shoe. In all we created 20 custom designed shoes. In the end, Motorola signed a multi-year partnership that will bring the iconic Motorola “batwing” logo to the front left shoulder of all Bucks jerseys, beginning with the 2021 NBA Playoffs.