Many people think of Raymond, one of the world’s premier forklift manufacturers, as only a forklift manufacturer. We needed to broaden this perception of Raymond by bringing their end-to-end intralogistics solutions to life in a truly compelling way. We turned “end-to-end” into “End-to-Endless” and created a visual style that invited endless possibilities. A series of animated videos offered a fresh way of looking at a staid category and inspired so much more: a landing page, a seventy-page brochure, print ads, banner ads and social carousels.
Changing the way we look at Intralogisitics.
In an industry that is flooded with generic photography and expected imagery, we brought a fresh new look that stood out from the competition.