Schlitz Park Re-Imagined
Brand meets architecture.
It's not everyday you get an opportunity to to re-imagine a public place and re-shape the city. I had the opportunity to pitch to developers our vision of building value back into Schiltz Park. Our approach was to marry architecture and brand design. By mining the historic brand story of Schlitz Brewery, our ideas unearthed the spirit of the beer brand giving nod to logos and architectural elements of the past.