Design Director // Designer

Food Safety Design System

A simple, systematic approach to B2B collateral.

Zoetis is the leader in providing food safety solutions to food processing facilities around the world. Zoetis has a suite of products that needed a consistent, clean design system for their informational white papers. Photography was shot on a combination of natural and stainless surfaces to represent familiar textures of a boutique delicatessen.

Video art direction by Nicole Irland.

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