How do you start the conversation about the value of in-house fecal testing to equine veterinarians? Step 1: Poke fun at the fact you are trying to sell a horse poop tester. Step 2: Hire Randal Ford to do a series of portraits focusing on their rear end.
It's not everyday you get an opportunity to to re-imagine a public place and re-shape the city. I had the opportunity to pitch to developers our vision of building value back into Schiltz Park. Our approach was to marry architecture and brand design. By mining the historic brand story of Schlitz Brewery, our ideas unearthed the spirit of the beer brand giving nod to logos and architectural elements of the past.
Pioneer has always been known as “grandpa’s seed brand.” What started as a sketch turned into a fully immersive digital R&D experience, giving farmers a transparent, behind-the-scenes view of our R&D process to change their perception of the brand.
Zoetis is the leader in providing food safety solutions to food processing facilities around the world. Zoetis has a suite of products that needed a consistent, clean design system for their informational white papers. Photography was shot on a combination of natural and stainless surfaces to represent familiar textures of a boutique delicatessen.
Improvest is a chemical castration method for pigs under The Zoetis Food Safety suite. In a space that is highly misunderstood, we focused on the positive (and tasty) outcome of using our product to educate the world about bore taint.
The Bike Fixers is a Milwaukee staple for bikers. The new owner wanted to expand business to include more apparel and accessories, which called for an identity that felt more like a boutique than a repair shop.
Most horses in the US don’t get properly vaccinated. This campaign launched the only all-in-one solution and shone light of the deadly risks found in the pasture.
KurierZentrale is the largest independent logistics company in Basel, Switzerland. They wanted a bold identity that would catch the eye of potential clients when they were seen delivering around the city. Kurierzentrale trusted me with transforming every piece of their company from website to reimagining their entire fleet of delivery vans.
InEight is a construction software company that provides applications for project management, procurement, and data visualization - think Adobe for construction companies. They needed a consistent design system that would help categorize their product lineup. I worked to build an entire identity around their existing logo. This new design system paved the way for not only how they talk about their products, but also how they organize their product suite.
Pioneer needed a way to engage and inform their audience about recent investments in R&D. Since farmers and sales teams are almost always in their trucks, we created a podcast series they could listen too on the road. The sales force was sent a launch kit that included a Google Home Mini and a custom field notes notebook with additional learning materials. “Hey Google, play the Pioneer Corn Revolution Podcast!”